Women of Lincolnshire are being given the chance to put their DIY skills to the test.
But it won’t be shelving or household repairs they will be making.
Supermarket chain Tesco has launched a new bra design which can be worn in a number of different ways.
The Limitless Bra, which the supermarket chain claims is the most innovative lingerie invention ever to be introduced to the public, comes in several parts – including two cups and a selection of different straps.
Each cup features 24 hook positions, and the back strap has a further 28, which Tesco says makes it the first bra to offer endless ways of wearing it.
The Limitless Bra comes from Tesco’s own Diamond Boutique range.
The bra will retail at £16 and will be available in sizes 32 to 38, A to D and made in both black and nude colours.
MJM International, the producer of the Diamond Boutique range, has taken more than a year to test the bra.
Inventor and co-founder of MJM International, Michelle Mone, said she was excited about the new design.
“It is unlike any other bra available on the market and can be worn hundreds of different ways,” she said.
“Women will be thrilled to find out that this really does deliver every bra style they will ever need.
“These days fashion is so experimental, it’s often a hassle finding the right bra for the right outfit.
“But this bra can be easily adjusted to sit perfectly beneath any garment, with no straps showing and still provide all the support your bust needs.”
Carol Brown, fashion aficionado and principle lecturer of fashion studies at the University of Lincoln, said that the bra was great to use with selective evening wear.
“It’s amazingly adaptable and gives great versatility” she said.
“I think it’ll probably be a success with a young market and those who are particularly looking for something to be worn with selective evening wear, for instance, strapless gowns, asymmetrical designs, low-back dresses and halter-necks.”
“It’s a really good price, comes in a good range of sizes and the fabric it’s made with is very good.
“It’s made from a microfibre material – which is a really smooth fabric – which would look flattering under an evening gown, or even a jumper.
“Whether the number of positions is a necessity or overkill is to be seen.
“It’ll probably be popular and welcomed by many women, especially just before the Christmas and New Year. . It’s an excellent time to launch it.”
Thursday, 17 December 2009
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